RENAULT GCC CELEBRATES "NEW ERA" OF PARTNERSHIP WITH GULF ADVANTAGE AUTOMOBILES.
Renault is the fastest growing automotive brand in the GCC region clocking more than 250% growth, ranks one among the top ten brands and the number 1 amongst all European brands in KSA.
Following an agreement between Saudi Arabia's Al Baazei and Suhail Bahwan Automobiles of Oman, Gulf Advantage Automobiles (GAA) was formed as a joint venture. GAA formally commenced its operations on July 17, 2010.
Enormous investments have been committed and continue to be made by Gulf Advantage to strengthen the Renault brand in the Kingdom. Currently, Gulf Advantage operates through 8 Showrooms, 19 Service Centers, and 49 spare parts outlets across Saudi Arabia. Gulf Advantage's investment in Riyadh, the exclusive Renault Service center the largest in the GCC is an example of its commitment to provide top notch and most competitive after-sales service and spare parts availability in Saudi Arabia. Gulf Advantage is also in the process of opening new facilities during the coming months and expanding its reach to serve customers across KSA with new showrooms, service centers, and parts outlets.
Since the appointment of Gulf Advantage Automobiles, the Renault brand has achieved record sales in Saudi Arabia. Since 2010, Renault has registered sales of over 14,000 vehicles in KSA – a commendable achievement in just three years that clearly highlights the strategic partnership between the two companies. Renault continues to make forward strides of growth which will accelerate in the coming years. Renault's focus on customer service will be the key driver for growth.
At Gulf Advantage Automobiles, we consider our partnership with Renault GCC as exceedingly valuable. We have witnessed the exponential growth of this remarkable brand and will continue facilitating its expansion. We have ensured that the most frequently required parts are competitive and their availability is near 100% at all times. Competitive parts pricing with relatively low service labour cost and extended service interval of 10,000 k.m. compared to competing brands' 5,000 k.m. ensures that the Renault owners enjoy the least cost of ownership. Further, services such as a 24-hour Helpline and 24x7 Roadside Assistance ensure that a Renault customer has complete peace of mind after purchase. Gulf Advantage Automobiles have also introduced Mobile Van Service to cater to their corporate customers. Recent independent survey found that Renault parts' availability in Saudi Arabia is the best among the 26 countries that were covered under the survey.
With an unwavering commitment to enhancing the skills of the local Saudi workforce, Gulf Advantage has achieved 40 % of Saudisation in the short span of three years. It has tied up with various Training Institutes to provide technical and soft skills training to locally recruited personnel who are then absorbed into the company. Gulf Advantage is proud of its local talent and is committed to increasing their numbers in the years to come.
Renault is a top global brand with a heritage of over 113 years of automotive excellence and innovation. In 1999, Renault bought a 44.3 per cent stake in Japan's Nissan Motors, forging a powerful alliance. Today, the Renault-Nissan alliance forms the fourth largest automotive group in the world. With its worldwide slogan 'Drive the Change', Renault aims to offer sustainable mobility for all.